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✅ Quit Smoking Effortlessly 🚭 – Overcome cravings with every breath.
✅ Scientifically Proven 🔬 – Manage anxiety and conquer urges with ease.
✅ Elegant & Functional 💍 – Jewellery that supports your wellbeing.
✅ Feel the Shift 🌟—instant relief. Join thousands on the path to freedom.


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We are here to make you feel calmer.
The shift is the leading mindful breathing necklace that calms your mind & body.
Testimonials
Jatin S.
QUIT CRAVINGS
I truly thought I'd never be able to stop vaping.The Shift has been a lifeline for me for centering myself for meditation, calming my breath and resisting the temptation to self-soothe with nicotine.
Shreya U.
SLEEP BETTER
It's gorgeous and really helps me achieve calm throughout the day. I love using it right before sleep. Lights off, phone down, deep, slow breaths with the Shift... it is helping to calm my mind for an easier drift to sleep!
Shashank A.
STRESS & BURNOUT
I love my Shift! It's very convenient that it's right on my neck. Not only it helps me when I get stressed but doubles as an accessory. I will recommend to everyone who need a tool to help with their stress/anxiety.

⭐⭐⭐⭐⭐ (1995)
Quitting shouldn't be hard
So, you want to quit smoking or vaping? But you just can't get over that nicotine urge, every time you tell yourself THIS IS THE LAST TIME! And before you know it you've just taken another puff. Now its been 5 years and you still havent quit, trying every remedy under the sun only for it not to work. This is the sad reality for 9 out of 10 of people addicted to nicotine. Breathlace is your ticket out, a science backed tool designed to help you effortlessly destroy your addicitons.

Conquer your Urges
Quitting smoking and vaping doesn't have to feel like a full-time job. Breathlace is here to let you become your best self with minimal friction, withdrawals, or effort. Whenever you feel that desperate craving to take a puff, just breathe into the Breathlace and watch as your urges melt away like ice cream on a hot summer day.

Before

After
Over 175,000 necklaces sold
And people are loving it.

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It's only been a few days since I have been using my Shift daily, and I can 100% say that it has been game changer in my anxiety. I am able to bring myself back down from an attack in a fraction of the time and it really help to reset my mind.
The Shift has quickly become a part of my daily wardrobe. What I love about it is it keeps me accountable to focus on my breathing throughout the day. Not to mention it calms the nervous system in less than 1 minute.
You’re not the first to ask
Is it just a straw?
The concept was developed by a psychotherapist who was inspired by an ancient straw breathing technique that worked immediately to calm his patients. Thinking nobody would realistically carry a straw, he patented the chamber aperture for the ideal exhale and designed it to be an everyday accessory made with the safest metals to help people relax.
What is the science?
The breathing technique used by our tool extends your exhale which triggers the vagus nerve to calm the body and mind. The science was proven by Stanford University; known as the ‘physiological exhale’ which was studied as the fastest technique to naturally relax the nervous system.
Does it make a noise?
It’s whisper quiet so you can use it discreetly anywhere to feel calm.
Why do I need a tool to breathe?
We take 23,000 breaths per day. How many of those breaths are you actually aware of? Breathing is automatic so we forget. Our breath gets shallow on and off throughout the day which makes you tense. Deep breaths reverse that feeling. The necklace makes you use the most effective breathing technique to calms your nervous system in seconds which then turns into a habit.
Why is does it seem expensive?
The Shift is built to last forever, instead of a fast-fashion trinket. We use top medical grade stainless steel so it doesn't chip, fade, crack, rust, or tarnish. It requires zero maintenance and is safe for your mouth so you can use it all the time. The circumference/diameter was also tested and patented by a psychotherapist to guide the ideal exhale which triggers calm. It works because you wear it which makes you breathe better as a habit.